The more I think about it the more I'm coming to realize the only way to sustain a real business around kids MMOs is to back it with a real brand. It's going to be Nickelodeon, Disney and major toy companies that can grow these games. It's very labor intensive to build MMOs but even more so to maintain them. Kids demand new content on a daily basis. Having big brands driving awareness, and possibly on-air support, is the key. Leveraging brand identity to drive traffic to the game give the game...

Howdy folks. Thanks to Steven for getting blogs back up.

I'm going to start blogging about game design theory, best practices and real world learnings. As some of you know I run one of the largest Kids targeted MMOGs on the web; http://www.nicktropolis.com .