
11-08-2003, 03:20 PM
|  | San Jose Sharks | | Join Date: Jun 2001 Location: San Jose, CA Age: 21
Posts: 7,220
| | | I'm lovin' it! Well, if you have watched TV latley, you have proabobly seen McDonalds new ad campaign, "I'm Lovin' it". If you have seen it, you can discuss your thoughts here.
Now, I know you are all like "why are you posting about Mcdonalds?" Well, it's a interesting ad campaign if you ask me.
The ad campaign, if you have seen it, looks like it is a clear attempt to apply to todays youth and teens. Well, I don't know about you guys, but it really doesn't apply to me, or anyone around my age group. The commercials have people in shopping carts pushing eachother, with some sort of McDonalds treat in their hand. Theres also one with a guy with fries in a moon roof of a limo. Today's Youth? What? I don't know about that one. I typically cannot afford a limo. And if I can afford a limo, why would I go to McDonalds? Also, in every commercial, you will see some teen wearing headphones. I really don't need music while I eat.
While this ad campaign is a clear standout of all fast food chains, the wonder comes into mind, why do you need a ad campaign? Just show the food at like 6 o clock PM, and for sure you'll get my attention if I am watching the TV. It's pretty simple, make the food look unrealistically good. Thats really all you need, not this wierd adcampaign assuming that all teenagers message their buddies on their cell phones, saying to go to McDonalds. Just show me a big ol big mac, and you WILL get my attention if I am hungry.
I didn't figure on typing too much, as it is just a ad campaign, but share your thoughts. I find this ad campaign too much. You don't need a theme, just show the food!
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11-08-2003, 03:21 PM
|  | Aren't I a stinker? :) | | Join Date: Jul 2001 Location: Kent, OH Age: 31
Posts: 10,668
| | | I heard Justin Timberlake sings the "jingle"for it.
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11-08-2003, 04:14 PM
|  | CP '08 Maverick poster | | Join Date: Jun 2001 Location: Amarillo, Texas Age: 26
Posts: 7,426
| | | Haha! Those commercials sound really funny, Raptordude. And really unrealistic. I don't even see why McDonald's would have to try to appeal to a younger crowd with this stuff. All they have to do is make an ad saying, "Hey! Go to McDonald's!" People flock to it anyway.
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11-08-2003, 05:19 PM
|  | Its Been Awhile | | Join Date: Apr 2003 Location: Marietta, GA Age: 20
Posts: 1,359
| | | They are pretty terrible and unamusing. Its people jumping around to the beat of some crappy music and a bunch of seemingly unrelated quick scenes of people doing fun things and eating McDonalds. Please, take away the torture and just go back to something less painful.
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11-08-2003, 05:22 PM
|  | Tree hugger | | Join Date: Jun 2001 Location: London Age: 25
Posts: 5,910
| | | the food is pretty bad there; also they are a big corporate company which i don't like, so i only go if i'm really really hungry and have no choice. | 
11-08-2003, 05:35 PM
|  | Corkscrew Poster | | Join Date: Dec 2001 Location: Austin, Texas
Posts: 432
| | | [QUOTE][i]Originally posted by jimmycoasterman [/i]
[B]They are pretty terrible and unamusing. Its people jumping around to the beat of some crappy music and a bunch of seemingly unrelated quick scenes of people doing fun things and eating McDonalds. Please, take away the torture and just go back to something less painful. [/B][/QUOTE]
Amazingly well said. I honestly hate rap, and hate any commerical with rap, or with people in it trying to be a "gangster" (not trying to steriotype here..) but yeah.. It's the truth. I feel these commericals should be stopped because Mc Donalds gets enough business anyways and doesn't even need a commerical.. or better yet... they just need to stop playing them so often. I'm sick of watching a 30 min show that nearly has 5 of these terrible commericals during it's break.
.. and I can sure say for myself that this ad campaign sure doesn't want me to go down to my "rapping" mc donalds.. I can get better food out of my T.V. Dinner from the Grocery Store. | 
11-08-2003, 06:01 PM
| | Banned | | Join Date: Jan 2002 Location: Birmingham, Alabama, USA Age: 29
Posts: 3,057
| | | I'm loathin' it! | 
11-08-2003, 08:25 PM
|  | Yojimbo | | Join Date: May 2001 Location: Ontario Age: 22
Posts: 2,387
| | | These commercials are truly awful. Even for someone like me who likes rap music. I'll never understand why seeing some random, mostly unconnected clips of various teenagers doing teenagerish things makes me want mcdonalds.
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11-08-2003, 08:42 PM
|  | for a good time visit floor 13 | | Join Date: Jun 2001 Location: Orlando, Florida Age: 23
Posts: 5,131
| | | Once again, Maddox is 100% correct and explains exactly how I feel about a subject: [url]http://maddox.xmission.com/c.cgi?u=lovin_it[/url]
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11-08-2003, 08:48 PM
| | Banned | | Join Date: May 2001 Location: New Orleans Age: 97
Posts: 5,207
| | | I was gonna post what God himself had to say on the subject...but Darren already gave the link. | 
11-08-2003, 09:48 PM
|  | Hyped for Hades | | Join Date: May 2001 Location: Lafayette, IN Age: 21
Posts: 1,685
| | | Commercials like that make me not want to go to McDonalds. I personally think the Hardys commercials are more effective. I think it's kindof funny how they go with the "yea we suck, but we're getting better" approach.
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11-08-2003, 09:54 PM
| | Banned | | Join Date: Jan 2002 Location: Birmingham, Alabama, USA Age: 29
Posts: 3,057
| | | Nothing screams 'hip' and 'cool' like a multinational corporation that specializes in mediocre food and service.
Yeah, Mickey D's is the place to be. | 
11-08-2003, 11:02 PM
|  | Ain't followin' Whitey's rules | | Join Date: May 2003 Location: Dover, PA Age: 30
Posts: 2,069
| | | [QUOTE][i]Originally posted by SFFT_Freak [/i]
[B]. I feel these commericals should be stopped because Mc Donalds gets enough business anyways and doesn't even need a commerical [/B][/QUOTE]
McDonald's 2002 net income was about 800 million less than a year prior, they also closed about 75 locations in 2002.
They're really not the cash cow that everyone perceives them to be.
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11-08-2003, 11:35 PM
|  | OMG FORDgasm | | Join Date: Jan 2002 Location: Marietta, GA Age: 21
Posts: 2,966
| | | This thread really makes me glad I don't watch much TV and I don't have a clue what you're talking about.
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11-09-2003, 10:47 AM
|  | Ain't followin' Whitey's rules | | Join Date: May 2003 Location: Dover, PA Age: 30
Posts: 2,069
| | | [QUOTE][i]Originally posted by leeloo1953 [/i]
[B]Diesel, I swear, you're a walking encyclopedia. [/B][/QUOTE]
It's right on their website.
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