• Islands of Adventure tests new ride reservation system

    Express passes are becoming more popular at amusement and theme parks to the joy of some and the chagrin of others. Regardless of your stance on the issue they are here to stay as they offer a way for parks to generate more revenue. Not only do the parks generate money from the sale of the passes, they also minimize line wait times for purchasers of the passes enabling them to spend more time to sample park food and purchase memorabilia.

    Universal Studios Orlando is no exception. For some time they have had different versions of their Express Pass allowing you to minimize your ride wait time. The cost of these passes have made it cost prohibitive for many visitors as they range in price from $70 to $100 per person. They are testing a new system at Islands of Adventure that is affordable for more families allowing them to enjoy more time in the park with less time waiting in lines.

    This new system is a Ride Reservation System and not an express pass. Starting at $40 per person, you will be given an electronic portable U-Bot that allows you to reserve you place in line virtually (based on the posted ride wait time) and get a return time to the attraction while enjoying other attractions, shops, or a meal. You can reserve your place in line from anywhere in the park eliminating the need to visit the ride entrance first.

    With Walt Disney World testing a similar reservation system, it seems likely that this will be implemented in the not so distant future.

    For more information please see DIS Unplugged.