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Industry Announcements: Michigan's Adventure adds Grand Rapids; Coasters restaurant

By Steven

Oct. 26th, 2005 -- To celebrate its 50th anniversary, Michigan's Adventure Amusement Park has announced plans to add more than $6 million in capital improvements for the 2006 season. The park first opened as Deer Park in 1956 and has grown into Michigan's largest amusement and waterpark. Since 2001 when it was purchased by Cedar Fair, L.P., the park has added more than $18 million in capital improvements.

New for 2006 will be Grand Rapids, a 1,500-foot-long rapid river ride that will carry riders through a rocky canyon filled with geysers and a waterfall. It will cost more than $5 million to build, and will be the largest single ride expenditure in the history of the park. Grand Rapids will be located near the Adventure Falls water ride, and will be themed in the logging era.

"We are extremely excited about the addition of Grand Rapids and believe it is the perfect centerpiece for our Golden Anniversary Celebration," said Camille Jourden-Mark, Vice-President and General Manager of Michigan's Adventure. "Our guests will love it. They WILL get drenched!"

Riders will be challenged from beginning to end as nine-passenger rafts brave churning rapids, while navigating the twists and turns of a river canyon. Seated in circular rafts, riders will face each other, and will be able to watch as their fellow rafters get soaked by the spray and walls of waves. The adventure will last for more than 2 minutes, and can accommodate nearly 800 riders per hour. Guests must be at least 42 inches tall to ride Grand Rapids.

For the less adventurous, there will be an observation platform so families and friends of riders will be able to view the action from a dry vantage point.

Grand Rapids was designed by IntaRide, LLC of Glen Bernie, MD and Glynn Geotechnical Engineering of Lockport, NY.

Also new for next summer will be Coasters, a classic 1950's-style diner complete with a jukebox, vintage seating, and neon fixtures. Coasters will serve hamburgers, cheeseburgers, french fries, milk shakes, malts, and other temptations. The 3,000-square-foot eatery will offer indoor air-conditioned comfort, as well as outdoor seating. Coasters will cost approximately $1.25 million to build.

"This will be a very fun summer at Michigan's Adventure," said Jourden-Mark. "We are excited to show our appreciation for 50 years of patronage and support."

Overall, Michigan's Adventure has more than 60 rides and attractions including six roller coasters. Since opening in 1998, Shivering Timbers has been consistently ranked as one of the finest wooden roller coasters in the world by Amusement Today's Golden Tickets Awards. Amusement Today is an international amusement and waterpark publication based in Arlington, Texas.

Guests at Michigan's Adventure can also get drenched in WildWater Adventure Waterpark, Michigan's largest waterpark. The 10-acre waterpark has body slides, tube slides, 3 wave pools, kiddie play areas, family raft slides, and Funnel of Fear--a giant funnel water slide that opened in 2005. Use of WildWater Adventure Waterpark is included with admission to Michigan's Adventure.

Michigan's Adventure will open for the summer on Saturday, May 20, 2006.

In honor of the 50th anniversary of Michigan's Adventure, 2006 season passes will be available for only $85.00 each through October 31, 2005. This is the lowest price of the season. The passes are valid at Cedar Point and all other Cedar Fair amusement parks. For more information about Michigan's Adventure, guests may call 231.766.9959 or visit miadventure.com for the latest news.



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