
News: Mark Shapiro named new CEO of Six Flags Inc.By Chris L |
Dec. 13th, 2005 -- Mark Shapiro, former ESPN programming director has replaced Kieran Burke as the new president and chief executive officer of the amusement park operator, Six Flags Inc.The company has decided to end the sale process that began this past August as a reaction to Washington Redskins owner Dan Snyder's (who owns about 11.7% of the company's stock) decision to take over the company. The new management team's top priority will be to target young children and families and not just thrill-seeking teenagers. "It's become a company that has targeted teenagers as its core audience... but it's been done at the expense of young families," Shapiro said. "We want to make the parks more attractive to families and restoring family confidence in the brand. Shapiro's first move is to visit each of the company's nearly 30 parks and evaluate the current management structure and "light a fire under this company." In addition, the board also voted to expand from its current seven members to ten. Visit Yahoo! for the complete original article. |
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