News: SeaWorld's new campaign, show to relaunch Shamu brand

Posted at 11:32 PM EST (0432 GMT)

Nov. 9th, 2005 --

Announced just last month, SeaWorld's new killer whale show, "Believe" is apart of a multi-million dollar brand overhaul for the SeaWorld parks' 41-year old signature icon and attraction - Shamu.

In March 2006, Anheuser Busch will also launch a new major advertising campaign promoting the SeaWorld parks in Orlando, San Diego and San Antonio. The new advertising campaign and the newly invented killer whale show "Believe" will reintroduce Shamu as a key component of the parks.

"It's the relaunch of the Shamu brand," says Jim Atchison, SeaWorld Orlando's executive vice president. "This is a significant investment for (Busch Entertainment). We're spending millions on the show in all three locations, millions on our park additions and millions more on an aggressive national advertising campaign."

Visit the Orlando Business Journal to view the complete original article.

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