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News: Mark Shapiro named new CEO of Six Flags Inc.

Posted at 10:14 PM EST (0314 GMT)

Dec. 13th, 2005 -- Mark Shapiro, former ESPN programming director has replaced Kieran Burke as the new president and chief executive officer of the amusement park operator, Six Flags Inc.

The company has decided to end the sale process that began this past August as a reaction to Washington Redskins owner Dan Snyder's (who owns about 11.7% of the company's stock) decision to take over the company.

The new management team's top priority will be to target young children and families and not just thrill-seeking teenagers.  "It's become a company that has targeted teenagers as its core audience... but it's been done at the expense of young families," Shapiro said. "We want to make the parks more attractive to families and restoring family confidence in the brand.

Shapiro's first move is to visit each of the company's nearly 30 parks and evaluate the current management structure and "light a fire under this company."

In addition, the board also voted to expand from its current seven members to ten.

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WildeFyre

Joined: Apr 2004
Posts: 3028

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*flush*
There goes Six Flags down the drain

12/14/2005 12:02 AM
CHILLERLC1

Joined: May 2001
Posts: 7799

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Mr. Six has already been dancing like there was a fire underneath him. A bigger family focus is not bad. I hope the larger rides don't further deteriorate under all this. I just wish my beloved grandfather of Six Flags amusements was kept from being "Terminated" on deathrow. Can't ask the Governator to help me there.

12/14/2005 12:04 AM
BryanWood

Joined: May 2001
Posts: 4009

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I'm wondering if this might be an alright move. Mark Shapiro will help bring a big entertainment focus to SF. He did it for ESPN, even though that was a change for the worse.

12/14/2005 12:43 AM
Sir Willow

Joined: May 2001
Posts: 3553

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I'm not happy for a couple of reasons- it means the sale isn't going through, which means we're stuck with Snyder. That means a stripped down, "cost effective" Six Flags. We think they were pinching pennies before in areas, I have a feelign that's going to get a lot worse now.

Notice that Shapiro is already spouting their new advertising line. Still can't figure out how "clean, safe, friendly, and fun" is an improvement over Mr. Six and It's Playtime. Their first obvious move, and it's to kill a highly memorable and successful ad campaign for one that no one will notice, care about, and will generally stink. Not a good sign.

12/14/2005 9:49 AM
bgwfreak

Joined: Sep 2001
Posts: 11076

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*Heads will roll* I can see it now.

Say goodbye to new thrill rides for a while.

Say hello to Paramount's Magic Mountain and Paramount over Georgia. lol

12/14/2005 12:52 PM
lectricShark

Joined: Oct 2001
Posts: 1271

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Though I find it interesting that Shapiro was chosen for President, but it doesn't surprise me. And since only 3 of the 7 members of the board were Redzone affiliated, that means at least two other board members felt that the company should not be sold. Plus, the board will now expand to ten members. Snyder appointees? Hmm.

12/14/2005 2:23 PM
BobFunland

Joined: Aug 2005
Posts: 1285

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"Say goodbye to new thrill rides for a while."

Actually, that's not something to worry about according to someone I talked to this morning (insert cheap 'check my website tomorrow to find out all about it' plug...)

"Say hello to Paramount's Magic Mountain and Paramount over Georgia. lol"

Yea, especially since they are still trying to sell off the amusement parks.

"Snyder appointees? Hmm"

Yup. Jack Kemp, Harvey Weinstein and Michael Kassan.

http://investors.sixflags.com/ />

oh yea, what's wrong with being cost effective? I mean, I'd assume that those parks in Orlando that we all know an love are successful because of effectiveness...

12/14/2005 4:48 PM
Chris L

Joined: May 2001
Posts: 7366

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/ Thrillrides are out the window and you know it. Snyder has consistently made points to say that capital expenditure budgets will be dramatically reduced, and moving away from thrillrides.

"Yea, especially since they are still trying to sell off the amusement parks."

No, he meant Paramount's Magic Mountain as in the style of the parks going in that direction. A whole lot of childrens attractions on a yearly basis with no focus on larger thrill rides.

12/14/2005 8:04 PM
BobFunland

Joined: Aug 2005
Posts: 1285

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According to Jim Taylor, thrill seekers should not be getting as worked up as they have been. Aslo, Snyder never said he would cut capital expenditure, rather, he would shift towards a balanced approach. This also includes more economically safe spending, as in not blowing $50 million on one park in a year (Worlds of Adventure) or $25 million on one unreliable ride (Great Adventure). I was told that corporate shifts won't affect the park like OG as much as we may think.

If that's what he really meant then thats cool I guess, if thats what he really thinks will happen.

12/14/2005 11:21 PM
Andrew Polcyn

Joined: Jul 2001
Posts: 10356

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Whew...I thought the Shapiro I thought of was pulling double duty. I'm thinking of the Mark Shapiro, the General Manager of the Cleveland Indians.

12/17/2005 8:56 PM


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