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Posted at 8:58 PM EDT (0058 GMT)
 Jun. 14th, 2006 -- Six Flags continues to place its focus on creating a more family-oriented environment.
Mark Shapiro, CEO of Six Flags, said that he is "trying to loose the image of a teenage loitering park to become a family-friendly park." He has begun by creating a cleaner environment, such as thorough the use of constant restroom attendants. The image of the parks is also going to be improved through the use of improved landscaping and more benches. The use of at least 15 characters in the park at one time has also been ordered. As he has said before, Shapiro will continue to focus less on thrill rides and more on family-oriented rides. Along with creating a new environment at the parks, Shapiro is focused on reducing the Six Flags debt load. One way that he intends to do this is through corporate sponsorships (currently from Papa John's and Home Depot). Shapiro also mentioned that he plans on selling the naming rights of certain rides as a way to raise money. It is also not out of the question that some parks be sold, however, no mention has been made about which parks this may include. The entire story can be found at USA Today.
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WildeFyre
Joined: Apr 2004
Posts: 3027
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Selling the naming rights to the rides?
Say hello to more Coca Cola's Batman: The Ride and Pepsi's Superman: The Escape.
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| 6/14/2006 9:13 PM |
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CoasterJunkie
Joined: Aug 2002
Posts: 341
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Mark Shapiro has also been named as this year's IAAPA keynote speaker. That speech alone will provide a very interesting look into the brighter future of Six Flags.
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| 6/14/2006 9:43 PM |
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sfft_2108
Joined: Mar 2004
Posts: 5039
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Never thought of SF to be " the image of a teenage loitering park". Shapiro is doing good for SF.
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| 6/14/2006 10:56 PM |
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coasterlove
Joined: May 2001
Posts: 6436
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I still dread if the higher attention rides like coasters get naming rights attached to them. I can deal with the price increase and even less thrill rides perhaps, but please no name changes.
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| 6/15/2006 3:44 AM |
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Jerry S
Joined: Aug 2003
Posts: 5066
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It's only a matter of five rides per park, approximately, but they are the major rides. For SFA it's all of their rides. If they sold naming rights, they would have to change Two Face, Superman, Batwing, Joker. In Great Adventure they would have to change Superman, and three Batman copyrights.
Unless the name change means sponsorship, then it would suck.
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| 6/15/2006 7:34 AM |
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ltngrcr9051
Joined: May 2001
Posts: 403
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"Coca Cola's Batman: The Ride"? It better not come to that...
[shudders at the thought]
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| 6/15/2006 10:33 AM |
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cannonballer
Joined: Jun 2004
Posts: 1373
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Well it seems my post dissapeared somehow. I hate repeating myself but here goes...
He always has said this from the begining,he doesnt seem to be coming up with anything new?
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| 6/15/2006 11:28 AM |
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BGWfanatic
Joined: Aug 2005
Posts: 1864
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Maybe he will at least make it "Batman the Ride - Sponsored by Coca Cola!"
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| 6/16/2006 3:20 PM |
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