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Posted at 9:48 PM EDT (0148 GMT)  Mar. 21st, 2007 -- Six Flags has formed a strategic marketing alliance with Johnny Rockets restaurants which will allow the amusement park operator to open and operate franchise locations inside its parks. Under the alliance, Johnny Rockets will pay Six Flags an annual sponsorship fee.
Six Flags will build 26 franchise locations in its parks over the course of the next three years. The first six locations are slated to open this year at Great America, Over Texas, Magic Mountain, St. Louis, Fiesta Texas, and Great Adventure. Washington Redskins owner Daniel Snyder, who won a proxy fight to take over Six Flags two years ago recently acquired Johnny Rockets through his private equity firm.
Visit the Milwaukee Business Journal for the complete and original article.
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News by Chris L
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vedved82491
Joined: May 2006
Posts: 912
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Okay...like we didn't know this already. But I guess its good to make the note final. So yay for Magic Mountain! 9 more days till my trip there woot woot!
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| 3/21/2007 9:55 PM |
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Michael C
Joined: Sep 2002
Posts: 1910
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Not a bad role out. but I was hoping SFOG would get one they seem a bit ignored this year.
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| 3/21/2007 11:54 PM |
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CHILLERLC1
Joined: May 2001
Posts: 7404
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With my season pass I can get into Six Flags Johnny Rockets
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| 3/21/2007 11:57 PM |
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Andrew W
Joined: May 2001
Posts: 409
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SFOG ignored?!? Consider the multi-million dollar attraction they got last year... then look at SFA...
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| 3/21/2007 11:58 PM |
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coasterman1234
Joined: Nov 2006
Posts: 1462
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Yet another "marketing alliance" by Six Flags! But, I think this one is a pretty good move. With all the name-brand food items to choose from, people may be more willing to spend more money knowing that they will like the food they order... unlike the park food at most parks that everyone dreads.
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| 3/22/2007 9:17 PM |
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mikey53
Joined: Mar 2004
Posts: 243
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Daniel Snyder has to be one of the smartest buisness men - He gained control of Six Flags, bought Johnny Rockets, and now is installing these cool eatery spots in the Parks. Great!
With Papa Johns, Cold Stone, Panda Express, and now Johnny Rockets; great eats are abundant.
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| 3/23/2007 12:21 AM |
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The Gent
Joined: Apr 2005
Posts: 93
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Wake me when they open a good steakhouse - I'd even settle for Stuart Anderson's Black Angus......
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| 3/23/2007 11:54 AM |
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mikey53
Joined: Mar 2004
Posts: 243
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I don't think that most people would want to eat things that are as filling as a steak meal and then go ride roller coasters let alone walk around in the summer heat. Black angus is a great resturant though..........
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| 3/23/2007 7:04 PM |
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The Gent
Joined: Apr 2005
Posts: 93
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I agree - I'm thinking of the parents who have children who are old enough to be turned loose - and would like a good meal while the kids play. Granville's at the Disneyland Hotel is an example of this.
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| 3/24/2007 12:39 AM |
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