News: Hard Rock Park announces Led Zeppelin - The Ride

Posted at 12:21 PM EDT (1621 GMT)

Apr. 18th, 2007 -- Via Press Release:

MYRTLE BEACH, S.C., April 13 /PRNewswire/ -- Hard Rock Park, the world's first rock 'n' roll theme park, today announced one of the Park's most anticipated attractions, Led Zeppelin - The Ride. Ascending over 150 feet into the sky, this iconic looping, steel roller coaster will feature a high fidelity on-board audio system that soars to Led Zeppelin's hit single "Whole Lotta Love," creating an unprecedented sensory experience for riders.

In tune with Hard Rock's passion for music and memorabilia, Hard Rock Park has worked closely with band members Jimmy Page, Robert Plant and John Paul Jones on all aspects of Led Zeppelin - The Ride, including the ride's name, logo, and overall look and feel of the vehicles. Indeed the band selected "Whole Lotta Love" as the theme song for the attraction.

"We've partnered with the most iconic hard rock band of all time to create a truly unique and exciting experience that will serve as one of our signature attractions," said Steven Goodwin, CEO of Hard Rock Park. "Our relationship with Led Zeppelin is just one strong example of the support and authenticity Hard Rock Park is receiving from the rock community."

Guests can get an early adrenaline rush of Led Zeppelin - The Ride by visiting the Hard Rock Park Backstage Tour in Myrtle Beach, SC. Beginning April 18, the Backstage Tour will feature a model of the Bolliger & Mabillard manufactured ride and brief computer graphic simulator with binaural sounds that creates a life-like sensory experience for visitors. Admission to the Backstage Tour is free for all visitors.

Opening in Spring 2008, Hard Rock Park will be an approximately 140-acre theme park boasting more than 40 attractions for rockers of all ages, including roller coasters, shows, children's play areas, restaurants, cafes and retail stores, a multi-purpose live music amphitheatre, and ultra-modern sound system specifically developed for the project, creating a totally immersive full day experience.

For more information on Hard Rock Park or to purchase advance tickets ($46 for children of all ages), please visit http://www.hardrockpark.com/.