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News: Lego to sell its Legoland theme parks

Posted at 3:33 PM EDT (1933 GMT)

Oct. 22nd, 2004 -- The Lego Company has been struggling as of late, and they plan on selling their four theme parks to help alleviate their financial stuggles.

Poor sales in Japan and the Unites States will lead to major million-dollar losses for the company. Lego says it wants to focus solely on the business of toys and will sell off many of their other assets. Legoland theme parks can be found near San Diego, California, London, Southern Germany and near company headquarters in Billund, Denmark.

For more information, see: SignonSanDiego.com


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Comments
HPStormRunner22

Joined: Jun 2004
Posts: 1374

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This is pretty sad. I guess this means all f the LEGO structures will be leaving the park. I really wanted to go when the one in California first opened but never got there.

10/22/2004 3:57 PM
Horrido

Joined: Jul 2004
Posts: 18

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I have visited the Legoland in California and in London with my kids...they are excellent parks for kids, the best I have ever visited...even topping Disneyworld.

I doubt the parks will disappear, they are just too good. The press release states that there may be a transfer of ownership to an investment company owned by the Kristiansen family, descendants of Lego's founder, Ole Kirk Christiansen.

I hope that this is what happens.


10/22/2004 4:27 PM
bk2004

Joined: Oct 2003
Posts: 7743

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I knew that there was one in California, but I didn't know it was in San Diego!! This is sad. I didn't have one clue that the company wasn't doing so good. I just hope these parks don't go to ruin.

stuggling? don't you mean struggling?

10/22/2004 4:34 PM
BryanWood

Joined: May 2001
Posts: 4008

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I can't wait to visit Legoland California, hopefully this winter. I just hope someone picks up the parks and keeps them the way they are. Six Flags is in no shape to buy them, Cedar Fair probably won't touch them....could Anheuser-Busch buy them? It might be a smart investment if they can keep the Lego license.

10/22/2004 5:23 PM
sfft_2108

Joined: Mar 2004
Posts: 5141

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This is sad. I really wanted to go to Lego land when i was little. I never knew they have 4 locations. I knew about the one in SD, but not the other 3.

10/22/2004 5:42 PM
Phil

Joined: Jun 2002
Posts: 9258

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Lego isn't as popular now with computers and videogames, so it was only a matter of time before they got in financial troubles. Hopefully the parks with stay as is.

10/22/2004 6:00 PM
bjballer

Joined: Sep 2004
Posts: 90

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My little niece and nephew will be sad about this, they've been to legoland but I haven't

10/22/2004 9:25 PM
coasterlove

Joined: May 2001
Posts: 6476

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I have never been there before but I saw a show that focused on many of the Californian amusement parks. It looked really nice and hopefully it can continue on as it is. It would be a shame for it not to.

10/25/2004 2:20 AM
Drew S

Joined: Oct 2001
Posts: 1577

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I wouldn't say Lego's aren't popular because of video games, I'd say they've lots their popularity once they left the tried and true formula of having castle, pirate, space, and town sets. Once they started doing licensing of stuff like Harry Potter, Spiderman, and Star Wars, it all went to hell. They could have done both and been fine, but now they're just starting to bring back castle stuff.

I also attribute it to the sets being fewer and fewer peices and more special pieces that don't give you the feeling of building some complicated thing. When you can build a massive lego castle with less than 100 pcs, there's issues.

10/25/2004 8:45 AM


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